You've lived something worth telling. You just haven't found the words yet — or the courage to say it out loud. That's where I come in.
You know your story matters, but every time you write it, it comes out flat, messy, or too much.
You've lived something real but can't figure out how to make people feel it.
You want to show up authentically — but you don't know where your story begins or ends.
You come in with a feeling — something you want to say but can't quite shape. We map your narrative landscape: what you've lived, what matters, what's worth telling right now. You leave knowing exactly which story to tell and for whom.
One session
Book a session →Over 5–6 weeks, we excavate your stories, find the thread running through all of them, and build an architecture that holds — for content, pitches, a bio, a talk, a book. You leave with a complete story system that's yours forever.
Full programme
Apply for this programme →A memoir, a book proposal, a company narrative, a keynote. If it doesn't fit the above — tell me about it.

Who I am
That closet was where I learned stories give us safety, courage, and hope. I've been writing ever since — essays, newsletters, a novel in progress, and years of coaching others to find their own words.
I co-founded a company, built things from scratch, and spent years helping teams communicate what mattered. Now I do that one-on-one — with entrepreneurs building something they believe in and creatives who have something to say.
I'm based in Montreal. I'm writing a novel called The Other Half. I run. I read obsessively. I believe vulnerability is a superpower, not a weakness.
She asks the right questions — the ones that go beyond the surface and reveal what truly matters, even when you can't see it yourself.
Flora's process is simple, structured, and deeply human. She creates a space where you feel heard and guided with care. Thanks to her, I was able to clarify the key moments of my story and articulate a narrative that is coherent, powerful, and true to who I am.
She has this rare talent for drawing out a narrative that is relevant, sincere, and inspiring. Your story is in good hands with Flora.
Everything I use in my sessions, in one guide. Find the lessons in your experiences and build a storytelling framework that's uniquely yours.
Get the e-book →
Let's write it.